SEARCH & SOCIAL
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Conversion Optimization and Marketing

The view point that traffic is the backbone of web success is not 100% true. The backbone of web success is getting that traffic to convert. Having a team on Internet marketing consultants that know not only how to get people to your site, but how to get them to perform your desired action once there will show you the ROI you desire from your online marketing dollar.

How Search & Social approaches Conversion Optimization:

• Website navigation – If your site is not easily navigated then your customers cannot find the information that would lead them to conversion. By analyzing navigation through testing and analytics, we can find out how to better improve how users navigate your site and find your goods and services.


• Analytics – We approach your site from a number of data perspectives. We fill examine log files and look at analytics products to view where users are coming and dropping off your site. We can also view user path issues in specific areas such as your shopping cart to find issues.


• Heuristic Evaluations – It is important to go straight to the source when finding how users will best utilize your site; the users themselves. Through heuristic evaluations and user testing we can see how visitors interact with your site in real time.


• Competitive Research – By utilizing competitive research, we can see how users are utilizing your competitors sites and how we can take the strengths of their usability and enact it on your site.

 

Insight from the Search & Social Team:

By the Numbers: Conversion Rate

 

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