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Keyword Research

Keyword research is the foundation of any solid Search Engine Marketing campaign; organic or paid.

However it often overlooked or undervalued.

This is often because of the misinformation on the Internet today about keyword tools and how they can be effectively leveraged for quality keyword research. In reality quality keyword research utilizes a multitude of tools and tactics to see not only what terms people are searching, but in effect how people search.

Search & Social's Keyword Research Strategy

Search & Social understands how to attack keyword research from a mutli-faceted perspective. We utilize differing tools and tactics to see how people are searching for you, your product, or offering. Once complete, we have the skill set to turn keyword research into a usable information architecture, which is the foundation of a search friendly website.

Once the keyword research is implemented through optimization on your site we utilize state of industry tools, such as KeywordEnvy, to monitor your keyword rankings, as well as the rankings of your competitors to give you the full competitive analysis of your keyword market.

 

Insight from the Search & Social Team:

Beyond Keyword Research
Beyond Keyword Research: Utilizing Analytics
Beyond Keyword Research: Competitive Analysis
Beyond Keyword Research: Heuristic Evaluations

 

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