Our Promise

At the heart of the Search & Social company is a core of strong ethics. When Jordan Kasteler, David Snyder, and Loren Baker came together to create Search & Social they all agreed that business owners deserved a higher level of client service. They had seen too many ignorant people take money for a job that they never truly understood. They realized the importance of educating clients to ensure that they are comfortable and aware through the entire marketing process. That common understanding between founders has resulted in a Search & Social that today, works hard to be fair, up-front, honest, and accommodating with every client.

We walk you through every step of our process. We educate our clients, and provide full-time project managers for every account.

Our Promises to You:

1. We will never make promises we cannot keep. We do not guarantee specific search rankings, and we would question anyone that does, as only the search engines can control rankings. As marketers we view everything on a return on investment basis; that is where we make our goals.
   
   
2. We will return every communication from you within the first twenty-four hours. Sounds like common sense, but many agencies are so lost in terms of client relations that customer emails get lost in the shuffle.
   
   
3. We only use ethical marketing tactics on our clients' websites. Some Internet marketing methods and strategies, especially in terms of search, can cause more harm than good. Having an unethical marketer handle your website inappropriately can get you banned, and cost you valuable dollars. Search & Social understands the terms of use and webmasters guidelines setup by the various Internet properties and search engines we will use to make your company money. Once again our job is to get you a return on your marketing dollar, not waste it.
   
   
4. Every project will be planned and managed by David Snyder, Loren Baker, and Jordan Kasteler. This makes the work performed by Search and Social, LLC the best value in the search marketing industry. It also means you have three of the brightest minds in search and social media involved with your account from beginning to end.
   
   
5. We will bring you the best services and products, even if it means we see less of a return on our end. Our business is setup on the concept of client retention. You do not retain clients by overcharging for services, and providing sub-par services. We believe in making our products and services the best in the industry.
   
   
6. We have devised and follow our own set of SEO Standards. These standards have been formed from our knowledge of what is seen as unethical by both search engines and searchers themselves.
   We hope that you will consider the ethics of your Internet marketer as carefully as you consider the prices they offer. In the end, the way that your account is handled will affect your ROI and revenue as much as the price of the services themselves.

SEO Ethics

Search & Social will always:
Work to our best ability to maintain the integrity of the search experience. In the end our living is made through the use of search engines, by compromising the usability of the platform we endanger our business as well as our industry, and our clients revenue streams

Work to our best ability to maintain the integrity of the SEO industry. Search & Social really cares about our industry. We feel that our company should be a myopic of our industry as a whole, and we look to lead by example.

Search & Social's Ten SEO Commandments

1. Search & Social will never intentionally do harm to a client project. This involves the use of any procedure that is known to result in having the client site removed from search engine indexes.
   
   
2. Search & Social will never intentionally violate any specifically published rules of search engines during work on a client's site. Rules change all the time in search, and it is our responsibility to keep abreast of these changes and apply them to client accounts.
   
   
3. Search & Social will never intentionally mislead or harm a search user through our work on a client's site. All individuals utilizing a search engine to visit a site will not be misled by the information presented to or by the search engine for a Search & Social client due to our work, or harmed once they get there.
   
   
4. Search & Social will never intentionally violate any laws while representing a client. This includes any violation of copyright, trademark, or laws related to spamming as they may exist at any level.
   
   
5. Search & Social will never misrepresent our abilities, education, training, standards of performance, certifications, or experiences to clients. This includes statements related to project timetables, performance history, company resources (staff, equipment, and proprietary products), and client lists. Guarantees will be restricted to items over which the Search & Social has significant and reasonable control.
   
   
6. Search & Social will never participate in a conflict of interest without notice to all clients, both past and present involved. All clients are treated equally and all will receive equal best effort in their SEO and Internet marketing efforts.
   
   
7. Search & Social will never set unreasonable client expectations. This includes the implication that results can be obtained in an unreasonable amount of time given the known condition of the search engines, client site, and competition.
   
   
8. Search & Social will protect the confidentiality of their clients with regards to privileged information. All staff of SEO practitioner shall be bound to protect information that is not generally known as it may harm the client.
   
   
9. Search & Social will work to the best of our ability to increase or retain the rankings of our client sites. Search & Social is charged with an obligation to utilize appropriate methods to improve and retain the rankings for their clients in the face of shifting search engine technology, competition, and client web site needs.
   
   
10. Search & Social will revisit their code of ethics on a nearly constant basis to revise our code to best serve our clients and our industry. This also means revisiting the code for training of Search & Social staff and subcontractors. This is about a company culture as much as it is a promise to our clients and colleagues.
    

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