Paid Inclusion

When you hear the term “paid inclusion” most people think of a typical pay-per-click ad campaign which displays your Website in the clearly defined ad portion of a search engine or website. Paid inclusion represents a completely different and unknown type of advertising where website owners can be placed in the organic search results, rather than an ad section based upon a bidding and approval process.  

Why Does Paid Inclusion Matter?
Detailed studies have been performed on the benefits of natural search engine placements. By and far users prefer to click organic search results because of the trust associated with them. A study performed by Iprospect showed that 60.5% of internet users found that the organic search result was far more relevant than a paid advertisement.  

An additional study showed that up to 80% of users admitting they never select paid search results when searching on the internet.  

The Advantage of Paid Inclusion
Paid inclusion gives you the advantage of trust without the time needed to obtain those positions with traditional SEO. Additionally costs for paid inclusion are far less than Pay-per-click advertising. Can paid inclusion help your business? Find out by contacting Search & Social for a consultation.

Find out more by contacting Search & Social right now.  Or talk to us live by clicking on the icons below.