Review of Reddit iPhone Apps

Reddit Social Media News Comes to the iPhone

By Jordan Kasteler

There aren’t very many social media applications yet on the iPhones that are based around social news or bookmarking. Digg has a new unofficial app that is pretty lame, Delicious has quite a few that are decent, StumbleUpon doesn’t have any and neither does Mixx or Yahoo! Buzz.

Reddit is paving the way, as they usually do, with cool apps to make the Reddit experience much more useful. So I’ve taken the liberty to do a  review of the three Reddit apps that are in the iTune App Store. I am in no way associated with any of these apps, know any of the owners, or am promoting any of them. This is merely a review from an avid Reddit user.

Posted in social media |

Stop with the High Level Social Media Speak

by Dave Snyder

The “social media guru” has become a self propelled parasite of our online industry.

I am not talking about the true experts in the social media space, I am talking more directly about ever Twitter account holding blogger who claims social media ___________ as their occupation.

I will provide a litmus test.

Have you driven 100s of thousands of eyes to a piece of content in the span of a few hours?

Have you successfully shaped an opinion about a Fortune 500 company using social media?

Have you ever put out a fire for a Fortune 500 company that started on social media, before it could make the main stream?

If the answer is no to all of those, please do not call yourself a social media guru, social media expert, social media deity, or center of the social media universe.

It’s silly.

Posted in social media |

The M&Ms of Online Reputation Management

Online Reputation Management is a term thrown around a lot today.

However, it is a concept few understand in full, and even fewer employ correctly.

It is a marketing concept that has its roots in both social media and search, and it is as much about salvaging brands as it is about creating brands.

When thinking about how I would discuss the topic in full, without leaving anything out, and keeping a bit of entertainment in the mix, I had to think of a metaphor that fit ORM (online reputation management).

I am a big guy.

I am a lover of candy.

Posted in Online Marketing, Online Reputation Management |

Google’s Over Personalization

by Kate Morris

Kate Morris is an independent Search Engine Marketing consultant. You can always find her on Twitter @katemorris.

Google has been at the top of the PPC and personalization game for the past few years. Their goal has always been to produce the best results for the end user, no matter the results
to the advertiser.

In late September 2008, some friends on Twitter, SEOMike and Sallymander, asked about some weird results they were seeing on Google search results. As SEOMike pointed out, a search for one product (office furniture) followed immediately by another product (car rental) returned some odd paid advertisements.

The first search looks very normal. The subsequent search for car rental displays an ad in position 10 for “Office Outlet of Austin.” Please note that I am logged in, so Google knows that I am in Austin.

Posted in Google |

CRM: The Key to Online Growth in a Downturn Economy

by David Snyder

In the midst of every recession there are a handful of people that actually see growth.

These individuals and companies learn how to adapt to the economic environment, and through ingenuity they make strides.

In the online world, many have already begun to make changes based on the current instability of world markets.

One way that you can begin to make changes to benefit your online campaign is by focusing more on CRM in the downturn.

Posted in Online Marketing |

The Future of SEO

By Jordan Kasteler (Utah SEO Pro)

Search engines are getting smarter day by day, technologies are advancing minute by minute, and search engine optimization specialists need to get on board and prepare for the future of SEO.

While many traditional SEO tactics and strategies may always hold true, creativity and ingenuity is needed to master the newest formulating technologies being developed now.

Let’s take a brief look at some of the upcoming technologies and explore possibly ways Internet marketers can and will be taking advantage of these.

User Behavior Data & Personalization

Google offers many services that collect our data, surfing habits, and search behavior like:

Posted in SEO |

Our Future is So Bright We Have to Wear Shades

by David Snyder

When Jordan and I started Search & Social in June of this year we were on a 2 year plan.

We wanted to provide great client services and get involved in other projects that would differentiate us in the search and social media space.

I now sit at my kitchen table flabergasted at what we have been able to set up for ourselves in a matter of months, and the only thing I can point to in relation to our early success is the help and support of our amazing friends, family, and business partners.

Posted in Uncategorized |

Social Media Lessons for Nintendo

This is a guest post from Samir Balwani who writes about Social Media and Internet Marketing at Left the Box, http://leftthebox.com

Every once in a while you’ll be doing something and you’ll have a “why not”
moment. Mine happened while I was playing Mario Kart on my Wii Online and
thought, “why can’t I connect with people on the Wii?” It got me thinking,
“why hasn’t Nintendo launched a social network on the Wii for Wii users?”

If you don’t know what this Wii thing is, you’re sorely missing out.

Posted in social media |

FREE Ticket to Scary SEO

by David Snyder

We currently have three seats left to the most talked about event in search this fall, Scary SEO, and we wan’t to give one to you.

Posted in Uncategorized |

The Decline of Digg

By Jordan Kasteler (Utah SEO Pro)

Preface

Let me begin this post by stating I have recently been banned by Digg…on two accounts. One account I have put many hard working hours into and had front paged 45 stories. This is not the reason for this post, I was pissed with Digg far before my ban. This post was incited by Social New Central as a call for action to Diggers and ex-Diggers to voice their opinions and grievances about Digg.com.

Digg’s Decline

Digg is on the decline and I don’t stand alone on this issue. Take a look at their Alexa statistics over the past 6 months:

Posted in social media |