Most Overlooked SEO Metric: Link Placement
October 5, 2008 – 5:25 pmBy Jordan Kasteler (Utah SEO Pro) Have you ever received an email from someone requesting a link exchange touting that they have a valuable link to offer you? Ever purchased a link from a broker at a particular cost based on metrics over negotiation? How do they usually declare that link is valuable? There's a culmination of variables that declare a link's worth. While it's unfortunate that none of them have highly valuable accuracy, combined together gives a better idea of the value. Such variables are: Google Toolbar PageRank Alexa Score Compete Score Yahoo Inbound Link # Industry/Niche Relevancy Link Placement Hub Authority Follow/Nofollow Indexation Domain Age Page Age Etc These metrics each hold different weight in measuring a page's value it can pass on to a link. Authority Gauge - Toolbar PageRank Many link brokers love to look at Google Toolbar PageRank thus causing the Google PageRank adjusting of many sites involved in such practices. Google's PageRank slaps were an attempt to throw off the paid ...


