by David Snyder
Well today kicked off SMX East and from the tweets I am following it sounds pretty great. Tonight is the IM Charity Party hosted by We Build Pages, which goes to benefit the Ronald McDonald House.
by David Snyder
Greatest event the world has ever known?
Okay, maybe a bit of hyperbole.
But we do feel that it is one of the best search events to come around in a long time.
Of course I am speaking about Scary SEO.
What is Scary SEO?
In case you are living under a rock, Scary SEO is a micro-sized conference taking place near Halloween (October 24th and 25th) in Deerfield Beach, Florida. It is showcasing some of the industries best talent and speakers, including:
By Jordan Kasteler (Utah SEO Pro)
Have you ever received an email from someone requesting a link exchange touting that they have a valuable link to offer you? Ever purchased a link from a broker at a particular cost based on metrics over negotiation? How do they usually declare that link is valuable?
There’s a culmination of variables that declare a link’s worth. While it’s unfortunate that none of them have highly valuable accuracy, combined together gives a better idea of the value. Such variables are:
These metrics each hold different weight in measuring a page’s value it can pass on to a link.
by David Snyder
One of the most overlooked concepts in the construction of a website is how the information for that website will be structured. Too often the organization of this information is constructed without any usability or search engine optimization in mind.
by Dave Snyder
Today Lisa Barone, Bruce Clay’s blogger and an industry fave, anounced she would be putting down her Bruce Clay pen. She will be missed, and really turned that blog into a must read.
by Dave Snyder
My last post on NoFollow and NoIndex was a way for me to:
1) Try to explain an issue that many starting out in this industry do not completely grasp, or understand the importance of. I myself had some misinformation on the topic that some were good enough to set me straight on.
2) Kick up some discussion on the link siloing/link funneling/link juice sculpting/Page Rank Sculpting concepts around the industry.
This post will be dedicated to exploring the latter concept more completely.
by Dave Snyder
(Update: I had some inaccuracies and hard to understand parts of this pointed out by Edward Lewis of SEOConsultants.com, a person I trust and respect. Since I wrote this post to be a discussion starter and resource I thought it important to update.)
This is kind of a beginner to moderate post but I think it is something that confuses some marketers.
There is a difference between NoFollow and NoIndex.
NoFollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.
NoIndex is an HTML meta tag that advises automated Internet bots to avoid indexing a Web page.
(Update: There is also a NoFollow meta tag, that works differently than the link level attribute)
When you disallow pages in your robots text file you are basically NoIndexing those files.
(Update: Halfdeck on Sphinn had a correction on this that was great: When you disallow pages you’re telling google not to crawl a page. It does not say “do not display this URL in the SERPs.” Noindex tells Google to crawl a page, pull links from the HTML and follow (unless nofollow is in META ROBOTS), but do not display the URL in the SERPs.)
by Dave Snyder
Today Martin Bowling, of VEC3, launched a Zima meme contest with a grand prize that includes a pass to Scary SEO and hotel stay during the event. The event will be awesome and the contest itself should be fun, so get involved.
by Dave Snyder
Hate to plug one of my own posts (I really love it) but I think My Week Away from Twitter is a sweet read to start your week. I review the downfalls and upside to my Twitter use on a daily basis. I think it is a nice conversation starter.
