Experience Results from Experienced Marketers

Most Overlooked SEO Metric: Link Placement

October 5, 2008 – 5:25 pm
By Jordan Kasteler (Utah SEO Pro) Have you ever received an email from someone requesting a link exchange touting that they have a valuable link to offer you? Ever purchased a link from a broker at a particular cost based on metrics over negotiation? How do they usually declare that link is valuable? There's a culmination of variables that declare a link's worth. While it's unfortunate that none of them have highly valuable accuracy, combined together gives a better idea of the value. Such variables are: Google Toolbar PageRank Alexa Score Compete Score Yahoo Inbound Link # Industry/Niche Relevancy Link Placement Hub Authority Follow/Nofollow Indexation Domain Age Page Age Etc These metrics each hold different weight in measuring a page's value it can pass on to a link. Authority Gauge - Toolbar PageRank Many link brokers love to look at Google Toolbar PageRank thus causing the Google PageRank adjusting of many sites involved in such practices. Google's PageRank slaps were an attempt to throw off the paid ...

Posted in SEO | 9 Comments »

Search Friendly Information Environment Design

September 28, 2008 – 9:32 pm
by David Snyder   One of the most overlooked concepts in the construction of a website is how the information for that website will be structured. Too often the organization of this information is constructed without any usability or search engine optimization in mind. 

Posted in SEO | 9 Comments »

Today in Search and Social - 09/22/2008

September 22, 2008 – 4:59 pm
by Dave Snyder Today Lisa Barone, Bruce Clay's blogger and an industry fave, anounced she would be putting down her Bruce Clay pen. She will be missed, and really turned that blog into a must read. Michael Martinez wrote a really great post over at SEO Theory about Nine lessons in Search Engine Optimization. A really great list of lessons on really important SEO topics. Aaron Wall wrote a great post on Link Building and the future of web partner relationships over at SEO Book. The info found here is must implement kind of stuff. So read, digest, and practice.

Posted in Uncategorized | No Comments »

Link Shaping and Bot Herding

September 22, 2008 – 8:27 am
by Dave Snyder My last post on NoFollow and NoIndex was a way for me to: 1) Try to explain an issue that many starting out in this industry do not completely grasp, or understand the importance of. I myself had some misinformation on the topic that some were good enough to set me straight on. 2) Kick up some discussion on the link siloing/link funneling/link juice sculpting/Page Rank Sculpting concepts around the industry. This post will be dedicated to exploring the latter concept more completely.

Posted in SEO | 2 Comments »

Today in Search and Social - 09/18/2008

September 18, 2008 – 8:03 pm
by Dave Snyder

Posted in Today in Search and Social | No Comments »

To NoFollow or To NoIndex That is the Question

September 16, 2008 – 9:24 pm
by Dave Snyder (Update: I had some inaccuracies and hard to understand parts of this pointed out by Edward Lewis of SEOConsultants.com, a person I trust and respect. Since I wrote this post to be a discussion starter and resource I thought it important to update.) This is kind of a beginner to moderate post but I think it is something that confuses some marketers. There is a difference between NoFollow and NoIndex. NoFollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. NoIndex is an HTML meta tag that advises automated Internet bots to avoid indexing a Web page. (Update: There is also a NoFollow meta tag, that works differently than the link level attribute) When you disallow pages in your robots text file you are basically NoIndexing those files. (Update: Halfdeck on Sphinn had a correction on this that ...

Posted in SEO | 14 Comments »

Today in Search and Social - 09/16/2008

September 16, 2008 – 3:46 pm
by Dave Snyder Today Martin Bowling, of VEC3, launched a Zima meme contest with a grand prize that includes a pass to Scary SEO and hotel stay during the event.  The event will be awesome and the contest itself should be fun, so get involved.

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Today in Search and Social - 9/15/2008

September 15, 2008 – 6:18 pm
by Dave Snyder Hate to plug one of my own posts (I really love it) but I think My Week Away from Twitter is a sweet read to start your week. I review the downfalls and upside to my Twitter use on a daily basis. I think it is a nice conversation starter.

Posted in Uncategorized | 1 Comment »

Today in Search and Social - 09/09/2008

September 9, 2008 – 4:42 pm
by Dave Snyder Big G took a step back from its drive towards becoming Big Brother today. "Today, we're announcing a new logs retention policy: we'll anonymize IP addresses on our server logs after 9 months. We're significantly shortening our previous 18-month retention policy to address regulatory concerns and to take another step to improve privacy for our users."

Posted in Today in Search and Social | 1 Comment »

Today in Search and Social - 09/08/2008

September 8, 2008 – 9:05 pm
by David Snyder Today I decided to take a week long break from Twitter, so if you see a tweet from me it is likely an automated blog feed update. Sometimes I think everyone can use a break from social media, like any other media channel. Today we also launched the IM Study Group at SearchandSocial.com , check it out at imstudygroup.searchandsocial.com. Get involved. Google announced the digitization of newspaper archives today. This project, which works in conjunction with newspapers around the world, looks to bring items only available locally on microfilm, onto the Internet. So now if you have had past rep issues in print you may have to deal with them online. Yay! CNET dropped a weirdo outsiders perspective on SEO today, that gives us a bit of a negative paint job.

Posted in Today in Search and Social | No Comments »