Video Search

Alternate forms of media like video are becoming increasingly popular. Now with high speed internet almost everyone can watch streaming videos from popular sites like Youtube. Video content can be extremely valuable to a business; creating brand awareness, generating backlinks and promoting services and products on a wide scale. With more and more video sharing websites appearing and social media becoming widespread, SEO for videos is an increasingly viable method for marketing.

Video SEO Trends

A study performed by DoubleClick in 2006 show that the click through rate of video advertisements is between 8% and 32% based upon the size of the video. Additionally users were found three times more likely to replay an online video unit as they are to click through a standard image advertisement. A similar study by Google proved that 78% of users found internet videos to be more valuable than television when obtaining information on a service or product.  Further studies show that 64% of users have taken action after seeing an online video and roughly 44% visited the advertisers Website. These statistics offer a valuable insight to the current and future potential to using videos as a method of promotion.

Search & Social has been heavily involved in social media marketing and understand the inside and out of video search and promotion To find out what we can do for your business contact us